IT Applications

Birkbeck College
School of Computer Science and Information Systems
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Module: JOINING INFORMATION HIGHWAY

Aims to:

  • Learn how to independently conduct a business on-line.

Content:

  • Business Development: business, marketing, implementation and operational plans.
  • Search technology: Data collection methods, relevance ranking and implementation on web pages, registration of your website.
  • Knowledge management: Introduction including natural language question answering.
  • Maximising web presence: Metadata. Promotion tools. Creating effective web pages, CSS stylesheets enabling separating content from presentation.

Prerequisites:

  • Normally completion of Internet Communications and Websites or equivalent.

More information:

[Module Plan] PDF
[Module Specifications] PDF


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